An intensely moisturizing bar to help fight the cold weather and dry hair. This sulfate-free shampoo bar creates an abundant lather that is pH-balanced to be gentle, non-irritating and even safe for color-treated hair. Provitamin B5 is added to help retain moisture in the hair and protect the hair from the elements. Hydrolyzed Oat Protein adds softness, texture and manageability to the hair. Each 65g bar replaces up to 3 bottles of liquid shampoo.